Is DealDash Legit? An In-depth Review and Analysis

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DealDash, a platform at the heart of many discussions regarding online shopping, frequently prompts the question: Is DealDash legit? With its origins deeply rooted in the penny auctions model, DealDash has carved a niche in the e-commerce world, boasting a solid 4.1 rating based on 3,355 reviews. The website’s appeal lies in its unique blend of shopping and entertainment, where users engage in bidding wars for items ranging from bid packs and gift cards to brand-name merchandise, all while experiencing the thrill of potentially securing great deals at a fraction of the retail price. Is DealDash Legit? An in-depth review and analysis.

This article takes a closer look at DealDash, examining how its penny auctions work, from the initial purchase of bid packs by new bidders to the exciting climax when the winning bidder is declared. Additionally, we’ll unpack the pros and cons of using DealDash, compare it to traditional retail shopping, and delve into user experiences and community feedback. With a keen focus on whether this popular auction site manages to balance fair play with enticing savings, we also scrutinize its customer service team’s responsiveness, the overall integrity of its bidding process, and where it stands with the Better Business Bureau.

Understanding Penny Auctions

Understanding the Mechanics of Penny Auctions:

  • How Penny Auctions Work:
    1. Bid Purchase: Users initially buy bid packages, making the primary investment the cost of these bids.
    2. Bidding Process: Each bid placed on an item increases its price by a small increment, typically a penny, and deducts one bid from the user’s balance.
    3. Auction Timer: The auction timer resets with every bid, prolonging the auction until no further bids are placed and the timer runs out.
    4. Winning the Auction: The last bidder wins the item at the final auction price, which is often significantly lower than the retail price.
  • Risks and Considerations:
    • Users may spend money on bids without winning, leading to a potential financial loss.
    • The true cost of winning an item includes the sum of all bids placed, not just the final auction price.
    • Penny auctions require strategic bidding and understanding of the terms and conditions to avoid unforeseen expenses and disappointments.
  • Key Differences from Traditional Auctions:
    • Unlike traditional auctions, where only the highest bidder pays, participants in penny auctions pay for each bid placed, regardless of whether they win or lose.
    • Penny auctions offer the thrill of securing items at lower prices, but they also carry the risk of significant investment without guaranteed returns, akin to gambling.

How DealDash Works

DealDash operates as a distinctive online auction platform, blending the thrill of bidding with the assurance of value and fairness. Here’s how it functions, broken down into key components:

  • Direct Brand Relationships and Bulk Purchases: DealDash secures items directly from brands or through bulk purchases, enabling them to offer products at significantly reduced prices. This approach not only ensures authenticity but also allows for substantial discounts without compromising the brand’s value.
  • User-Friendly Bidding Process:
    1. Bid Packs: Users start by purchasing bid packs, where each bid typically costs a penny.
    2. Auction Dynamics: Each bid placed on an item increases its price by $0.01 and resets the auction timer.
    3. Winning and Buying: The last person to bid before the timer runs out wins. Unsuccessful bidders have the option to buy the item at its regular price and receive all used bids back, ensuring no loss is incurred.
  • Customer-Centric Features:
    • Buy It Now & Money-Back Guarantee: Offers a safety net for bidders through the Buy It Now option and a 100% money-back guarantee on the first purchase of bids.
    • BidBuddy & Free Bids: The BidBuddy feature automates bidding, while promotions like 100 free bids on the first bid pack purchase encourage new users.
    • 24/7 Support & Transparency: DealDash prides itself on responsive customer service and transparent operations, ensuring a level playing field for all bidders.

The Pros and Cons of Using DealDash

Exploring the advantages and challenges of using DealDash reveals a complex landscape that users navigate for potential savings and entertainment. Here, we break down the key pros and cons:


  • 24/7 Live Customer Support & 100% Money-Back Guarantee: Offers peace of mind with around-the-clock assistance and a safety net for the first purchase of bids.
  • External Audit & Transparent Bidding: An external audit ensures fairness, and the transparent bidding process means every user has an equal chance to win.
  • User Benefits:
    • Lower Prices & Free Shipping: Opportunity to win branded products at lower prices and enjoy free shipping on all items.
    • BidBuddy & Promotions: Automate bidding with BidBuddy and take advantage of various promotions for better deals.


  • Potential for Financial Loss: The pay-to-bid model and competitive nature may result in users spending more on bids than the value of merchandise won.
  • Geographical Limitations & Product Range: Free shipping is US-only, and the range of brands and product quality might not meet all expectations.
  • Market Perception & Criticisms: Mixed user experiences and criticisms, including comparisons to gambling and concerns over value and transparency, highlight the importance of understanding how to navigate the site effectively.

DealDash Versus Traditional Retail Shopping

When comparing DealDash to traditional retail shopping, several key differences emerge that can significantly impact the shopping experience and cost-effectiveness for consumers. Here’s a closer look:

  • Cost and Discounts:
    • Traditional retailers are often bound by minimum advertised prices and the need to protect brand value, which limits deep discounting. Fear of customer returns also plays a role.
    • DealDash offers the potential for significant savings, especially on discontinued items or those with excess inventory. Customers can obtain products at prices much lower than in traditional retail.
  • Shopping Experience:
    • Traditional retail requires physical travel, which can be time-consuming and inconvenient.
    • DealDash allows for shopping from the comfort of home, saving time and eliminating the need for physical store visits. The ‘Buy It Now’ feature provides a purchase guarantee absent in traditional shopping.
  • Product Accessibility:
    • Traditional Retail: is limited by geographical location and store inventory.
    • DealDash: Provides access to a wide range of products without geographical limitations, including brand-name merchandise, with the convenience of free shipping.

User Experiences and Community Feedback

Exploring the realm of user experiences and community feedback on DealDash paints a multifaceted picture, with a spectrum of opinions that range from highly positive to critical. Here’s a closer look at what users are saying across various platforms:

  • Ratings Overview:
    • Apple App Store: 24,000 reviews with a 4.3/5 rating.
    • Google Play Store: 37,000 reviews, the majority being 5-star.
    • Trustpilot has an average rating of 4.29 stars from thousands of real customer reviews.
    • Better Business Bureau: A+ rating, indicating strong customer service and business practices.
  • Common Praises and Complaints:
    • Positive Feedback:
      • Users praise excellent customer service.
      • High satisfaction with the bidding process and free shipping.
      • I appreciate the Buy It Now & Money-Back Guarantee features.
    • Negative Feedback:
      • Issues with gift cards, perceived high prices, and customer service concerns.
      • Some customers express dissatisfaction with the financial aspect of bidding.
      • A 2.9/5 rating based on 4,378 reviews highlights the divided opinion.
  • Response and Engagement:
    • DealDash actively solicits customer feedback and responds to reviews, typically within 4 days.
    • The platform has a claimed profile and replies to 94% of negative reviews within a week, showcasing a commitment to customer satisfaction.

This blend of feedback underscores the importance of understanding the DealDash model fully before participating, as experiences can vary widely among users.


As our exploration of DealDash comes to a close, we’ve delved into the intricacies of penny auctions, the excitement that comes with each bid pack, and the allure of securing free bids. Our analysis has revealed that while DealDash upholds a unique position in the online auction landscape, offering an assortment of items from gift cards to brand-name merchandise, it also requires a strategic approach to bidding. By comparing user experiences and scrutinizing the platform’s relationship with entities like the Better Business Bureau, we’ve observed a complex blend of satisfaction and caution among users, underscoring the importance of understanding both the potential rewards and risks associated with such auction sites.

DealDash, through its blend of excitement and strategy in the bidding process, including the critical moment of the first bid pack purchase, has demonstrated its capacity to offer both great deals and valuable lessons on the dynamic nature of online auctions for new bidders and seasoned participants alike. While some may find joy in the thrill of becoming the winning bidder, others might see value in reflecting on the broader implications of engaging in penny auctions. The platform’s commitment to customer satisfaction, highlighted by its responsive customer service team and various safeguards such as the money-back guarantee, adds a layer of trust to the DealDash experience. Going into this journey with informed perspective is crucial for those who are interested in exploring the world of penny auctions. Discover more about how to optimize your bidding strategy and unlock potential savings on DealDash, transforming your approach to online auctions.

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Is DealDash a genuine platform for online auctions?

DealDash is recognized as a legitimate online auction website, not a scam. It prides itself on being a fair and honest bidding site, according to the company’s claims.

What allegations were made against DealDash in the class action lawsuit?

DealDash faced accusations in a class action lawsuit of operating as an “illegal gambling site” and engaging in “widespread” deceptive practices. It is one of the most prominent and well-known penny auction sites.

How can one increase their chances of winning on DealDash?

To enhance your chances of winning on DealDash, it’s advisable to use your bids judiciously rather than bidding haphazardly, which can lead to wasted bids and higher auction prices. Employing a strategic approach or utilizing the BidBuddy feature can significantly improve your odds of winning.

What happens to the bids I used if I don’t win the auction on DealDash?

If you don’t win an auction on DealDash, the platform offers a “Buy It Now” (BIN) option that allows you to purchase the item at its retail price. When you choose this option, all the bids you used in the unsuccessful attempt to win the auction are credited back to your account instantly. This unique feature enables you to retain your bids for future auctions, a benefit not provided by earlier auction sites, which often led to frustration among users. Dealdash bids can produce a lot of money. If you have any problems with the Dealdash auctions, contact the best customer service in the auction industry. 

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