Real Estate Investing: The Role of New Technology in the Field

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In 2024, the real estate industry is witnessing a monumental shift, with millennials and Gen-Z emerging as the primary buying groups, bringing with them a preference for new business models and marketplaces in the property sector. Real estate technology, or PropTech, is revolutionizing how transactions, management, and interactions occur within the property market, from buying and selling to rentals and management, making it a focal point for both consumers and industry professionals 1. This trend is not just about the adoption of new technologies; it’s about how these innovations are reshaping expectations and operations in the real estate world, leading to more efficient, user-friendly, and informed decision-making processes.

The article dives deep into how technologies such as artificial intelligence, blockchain, virtual and augmented reality, and the Internet of Things (IoT) are playing pivotal roles in transforming real estate transactions, enhancing customer experience, and improving operational efficiency. It also explores the impact of sustainability technology, smart contracts, and big data analytics on property values and investment opportunities. These technological advancements promise to offer innovative solutions, propelling the industry toward greater transparency, enhanced security, and a focus on energy efficiency, setting new standards for real estate professionals, property owners, and potential buyers.

The Rise of PropTech in Real Estate Investing

The rise of PropTech in real estate investing has been characterized by a surge in technological advancements, with artificial intelligence (AI), machine learning (ML), virtual reality (VR), augmented reality (AR), the Internet of Things (IoT), and blockchain technologies leading the charge. These innovations have fundamentally altered the landscape of the real estate market, offering new opportunities and challenges for investors, real estate professionals, and property owners alike.

  1. Investment in AI and ML:
    • Since 2017, real estate firms have poured a staggering US$7.2 billion into AI and ML companies, demonstrating a clear commitment to these technologies. In 2023 alone, investments reached US $3.5 billion, underscoring the growing importance of AI and ML in real estate transactions and management. These technologies are not only enhancing operational efficiency but are also improving the customer experience by enabling more personalized and predictive services.
  2. Proptech Funding Trends:
    • The distribution of proptech investment funds in 2024 highlights the sectors gaining the most attention: architecture, engineering, and construction (AEC) at 36%, sustainability at 30%, and consumer/broker tech at 4%. This indicates a strong focus on improving the built environment through technological innovation, addressing sustainability challenges, and enhancing the consumer experience in real estate transactions.
    • The urgent need for long-term construction solutions, a lack of skilled labor, and the industry’s customarily slow adoption of technology are what drive the AEC sector’s sizeable share of investments. Similarly, the sustainability sector’s substantial investment reflects the increasing demand for decarbonization, energy efficiency, and climate resilience in real estate projects.
  3. Growth and Opportunities:
    • The global proptech market is on a trajectory of rapid growth, expected to expand from $18.2 billion in 2022 to $86.5 billion by 2032, at a compound annual growth rate (CAGR) of 16.8%. The adoption of key technologies like AI, AR/VR, predictive analytics, and personalization is what is driving this growth. Moreover, property aggregation and crowdfunding platforms are democratizing access to real estate investment, enabling small investors to overcome the barrier of rising home prices and participate in the market.
    • Demand for immersive technologies and smart homes continues to surge, particularly among millennials and Gen Z, who are increasingly becoming significant players in the real estate market. These technologies not only enhance property viewing experiences but also contribute to more efficient energy use and improved operational efficiency in property management.

This section emphasizes the crucial role that PropTech will play in determining the future of real estate investing as a result of technological advancements and shifting consumer preferences. The strategic adoption of these technologies by industry professionals and investors is creating a more dynamic, efficient, and accessible real estate market.

Artificial Intelligence and Machine Learning Adoption

The projected growth of global artificial intelligence (AI) in the real estate market signifies a transformative period from 2024 to 2031, with an expected significant increase in market size. The adoption of AI tools for a variety of applications within the real estate sector is what underpins this growth.

  • Predictive Analytics and Generative AI: AI is revolutionizing the way real estate professionals forecast market trends and property values. By analyzing vast amounts of data, AI tools can predict future market movements with remarkable accuracy.
  • Computer Vision: This technology is employed to analyze property images and videos, providing detailed insights about a property’s features without the need for physical site visits. It enhances the property listing process and improves the buyer’s experience by offering a more comprehensive view of properties online.
  • Real Estate Data Analytics: AI and machine learning (ML) are instrumental in parsing through and making sense of extensive real estate datasets. This capability allows for more informed decision-making by highlighting investment opportunities, optimizing property valuations, and streamlining transaction-focused functions.

Despite the enthusiasm for AI and ML in real estate, the sector faces challenges in fully leveraging these technologies. Many firms continue to depend on outdated technology infrastructures, which hampers their ability to adopt and benefit from the latest innovations like generative AI. This reliance on legacy systems presents a significant barrier to realizing the full potential of AI in real estate.

The commercial real estate (CRE) sector, in particular, has seen a focused application of AI, with the market for AI in smart commercial buildings projected to grow at a compound annual growth rate (CAGR) of 25.5% through 2028, reaching $6.48 billion. However, the implementation of AI in CRE is still in its nascent stages, primarily focusing on energy optimization, space utilization, and security. These applications, while valuable, represent just the tip of the iceberg in terms of what AI can achieve in the real estate domain.

Challenges to widespread adoption of AI in real estate include:

  • Technical Integration: Integrating AI technologies with existing legacy systems poses significant technical challenges.
  • Skills and Education: There is a general lack of necessary specialist skills and wider education about AI and ML technologies within the industry.
  • Cultural Resistance: A cultural inertia exists within the commercial real estate sector, with many professionals slow to embrace new processes and technologies.

Addressing these challenges requires a concerted effort from all stakeholders in the real estate ecosystem to foster an environment conducive to innovation and technological advancement.

Blockchain and Real Estate Transactions

Blockchain technology is fundamentally altering the landscape of real estate transactions, offering a transparent and secure framework that stands to benefit real estate professionals, property owners, and potential buyers alike. Its application spans various aspects of the real estate sector, including but not limited to:

  • Smart Contracts: Automating property transactions, smart contracts execute and enforce agreements autonomously when predetermined conditions are met. This reduces the reliance on intermediaries, thereby decreasing potential disputes and enhancing the security of transactions.
  • Immutable Property Records: Blockchain creates an unalterable record of property history, transactions, and ownership details. This ensures that all transaction data is securely preserved and easily accessible to authorized parties, fostering trust in the real estate process.
  • Tokenization of Real Estate Assets: This innovative approach breaks down property into digital shares, or tokens, representing ownership rights. Tokenization simplifies the transaction process, broadens investment opportunities, and democratizes access to property investment by making it more accessible to a wider range of investors.

The impact of blockchain on the real estate sector is profound, offering:

  1. Enhanced Security: The decentralized nature of blockchain technology provides a robust solution to data breaches and losses, challenging the traditional centralized data storage systems.
  2. Increased Efficiency and Transparency: With blockchain, the need for middlemen is eliminated, leading to more straightforward, efficient, and transparent property transactions. This not only reduces inefficiencies, delays, and costs associated with multiple intermediaries but also ensures confidence in the transactional process.
  3. Market Growth: The global market size of blockchain in real estate was valued at 328.3 million USD in 2020, with projections indicating a surge to USD 3,884.8 million by 2028. This growth underscores the increasing recognition of blockchain’s potential to revolutionize the real estate industry.

Despite the promising advantages, the adoption of blockchain in real estate faces challenges, including regulatory complexities, concerns about security, integration and scalability issues, and a general hesitance towards embracing new technology. Addressing these barriers is essential for realizing the full potential of blockchain in transforming real estate transactions and the broader property market.

Virtual and Augmented Reality in Property Showcasing

Virtual and Augmented Reality (VR and AR) technologies are redefining the landscape of property showcasing, offering immersive experiences that transcend traditional barriers. Here’s a closer look at how these technologies are being integrated into the real estate sector:

  • Virtual Reality (VR) in Real Estate:
    1. An estimated 1.4 million realtors will utilize VR technology by 2025, enabling them to market and sell properties globally, thus reducing travel expenses.
    2. VR allows potential buyers to virtually interact with properties, fostering a sense of ownership and significantly increasing the likelihood of a sale.
    3. Despite the initial cost, VR tours save resources on print materials and physical visits, with a 40% higher view rate for real estate websites featuring VR capabilities.
    4. Notable real estate companies like Compass, Zillow, and Sotheby’s International Realty have already incorporated VR into their operations, showcasing its growing acceptance.
  • Augmented Reality (AR) in Real Estate:
    1. AR enhances property viewing by overlaying digital information onto physical surroundings, allowing buyers to experiment with furniture arrangements and color schemes.
    2. This technology reduces the risk of fraud by providing virtual tours of properties, ensuring buyers can explore homes without physical visits.
    3. AR and VR technologies support detailed property viewing remotely and recording room features, measurements, and characteristics for better decision-making.
  • Market Growth and Adoption Rates:
    1. The global VR in real estate market is projected to reach USD 3,161.2 million by 2025, with a CAGR of about 38% from 2019-2023.
    2. A significant 77% of clients prefer taking a VR tour before visiting a property physically, indicating a shift towards digital-first property viewing experiences.
    3. Virtual staging services, which can boost a listing’s selling price by up to 5%, have seen a 14% increase in realtor profits, underscoring the financial benefits of VR and AR technologies.

This section highlights the transformative role of VR and AR in enhancing property showcasing, from providing immersive virtual tours to enabling interactive property modifications. The adoption of these technologies by leading real estate firms signifies a pivotal shift towards a more efficient, accessible, and engaging property market.

IoT and Smart Home Technologies

In the rapidly evolving landscape of real estate technology, IoT and smart home technologies are emerging as game-changers, enhancing everything from energy efficiency to the overall user experience. Here’s how these innovations are shaping the future:

  • Energy Efficiency and Convenience: At the heart of smart homes and IoT technology lies the promise of improved energy efficiency without compromising on convenience. Smart sensors in HVAC systems, for example, can adjust heating, ventilation, and air conditioning based on real-time data, leading to significant reductions in energy consumption and costs. This not only benefits the environment but also translates to financial savings for property owners and tenants.
  • Operational Efficiency and Cost Reduction:
    • Monitoring and Automation: IoT devices play a crucial role in monitoring properties and automating tasks. This can lead to a reduction in costs related to energy, spatial management, and building maintenance by up to 30%. For real estate professionals, this means enhanced communication with clients and streamlined operations.
    • Maintenance and Space Utilization: Through early detection and alerts, IoT data aids in building maintenance, extending equipment life and minimizing failures Additionally, IoT-based sensors and data analytics enable more efficient use of space in commercial real estate, addressing one of the sector’s key challenges.
  • Market Growth and Consumer Spending:
    • The global IoT market is expected to grow by 26% annually, reaching almost 2.5 trillion USD by 2029. This growth is mirrored in the smart home sector, with consumer spending on IoT-based smart home systems projected to hit 157 billion USD by the end of 2024. The smart home market itself is anticipated to expand from $80.21 billion in 2022 to $338.28 billion by 2030, driven primarily by IoT-powered smart homes.

These technological advancements are not just transforming the real estate sector; they’re redefining the expectations of property owners, potential buyers, and real estate professionals. With 52% of commercial real estate firms viewing IoT sensors and AI as key factors influencing tenant preferences, it’s clear that the integration of smart home technology and IoT devices is crucial for meeting the demands of modern consumers and staying competitive in the market.

Sustainability Tech in Real Estate

In the realm of real estate, sustainability technology is gaining momentum, driven by a collective realization of its significance in mitigating climate risks and adhering to increasing government regulations. This shift is not just about embracing green technologies but also about rethinking how buildings are conceptualized, designed, and operated to ensure a sustainable future. Here are key areas where sustainability technology is making an impact:

  • Net Zero Targets:
    • Net Zero Carbon vs. Net Zero Energy: Choosing net zero carbon targets encompasses a broader spectrum, including emissions from energy sources and building materials, offering a more comprehensive approach to sustainability.
    • Certifications and Standards: The International Living Futures Institute’s Zero Carbon Certification and Science-Based Targets provide frameworks for establishing and validating sustainability goals, guiding the industry towards meaningful environmental stewardship.
  • Innovative Materials and Design:
    • Reducing Embodied Carbon: Strategies include reusing existing buildings, minimizing material use, and designing for disassembly. This can be achieved through innovative materials such as low-Portland cement concrete, mass timber systems, and next-generation insulated panels.
    • Design Philosophy: The resurgence of minimalistic design, emphasizing less furniture and clutter, aligns with sustainable practices by reducing material use and energy consumption.
  • Operational Efficiency and Renewable Energy:
    • Electrification and Carbon Reduction: Steps towards reducing operational carbon include thorough assessment, load reduction, and the implementation of electrification strategies. Government incentives support a greater use of renewable energy sources, which complements this.
    • Smart Home Technologies: IoT and smart technologies enhance energy efficiency and operational efficiency, contributing to the sustainability of buildings. This includes everything from smart HVAC systems to energy management platforms that leverage big data analytics and AI to optimize energy use.

The integration of sustainability technology in real estate is not just a trend but a necessity, as evidenced by the growing emphasis on green building technologies and sustainable construction processes. Energy Star and LEED ratings, which are becoming crucial in determining a building’s sustainability, support these efforts through standardization and certification initiatives. As the industry evolves, the adoption of these technologies and practices is expected to play a pivotal role in shaping the future of real estate, making sustainability a core focus for developers, investors, and occupants alike.


The exploration of real estate technology has underscored its transformative impact on the sector, from enhancing property viewings with virtual reality to improving operational efficiency through the integration of IoT devices. Technological advancements such as artificial intelligence, blockchain technology, and smart contracts are not only streamlining real estate transactions but are also significantly enriching the experiences of property owners, potential buyers, real estate agents, and property managers. These innovations foreground a future where predictive analytics, energy efficiency, and customer experience are paramount, laying the groundwork for a more interconnected, efficient, and user-centric property market. As we navigate these changes, it’s clear that the adoption of new technologies will continue to play a pivotal role in shaping the real estate landscape, influencing market trends, property values, and investment opportunities in the coming years.

The continuous evolution of PropTech solutions promises an exciting journey ahead for real estate professionals, investors, and consumers alike. Reflecting on recent years, it’s evident that the sector has embarked on a path of digital transformation, driven by the necessity to meet the specific needs of a changing demographic and to adapt to emerging consumer behavior. The integration of digital twins, big data analytics, and machine learning into property technology stands as a testament to the industry’s commitment to leveraging innovative technologies for data-driven decision-making and enhanced customer service. Amidst this backdrop of innovation, the real estate business as we know it is poised for unprecedented growth, emphasizing the importance of staying informed and engaged with the latest real estate technology trends. For those keen to explore the full spectrum of what the future of the real estate industry holds, embarking on this journey is not just an opportunity but a necessity to lead in the dynamic real estate market of tomorrow.

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What can we expect from real estate technology in the near future?The real estate sector is anticipated to evolve with advancements such as smart home technology, advanced temperature and lighting controls, enhanced security systems, data-centric property management platforms, automation of various business processes, and the use of virtual tours for property showcasing.

Is 2024 projected to be a favorable year for real estate investments?According to experts, there is no anticipated housing market crash in 2024. The lending standards have become significantly stricter since the Great Recession. With the ongoing scenario of low property inventory and high demand, it’s unlikely that the real estate market will face a downturn in the next year.

What are the predictions for Property Technology (PropTech) in 2024?In 2024, sustainability is expected to remain the leading theme in PropTech and will attract the majority of venture capital investments within this sector. Real estate investments will be increasingly driven by sustainable building improvements. Additionally, Artificial Intelligence (AI) is set to become a standard feature in PropTech, rather than a unique selling point, by the end of 2024.

In what ways is technology transforming the real estate industry?The real estate industry is undergoing significant disruption due to technology, with owners and property managers adopting sophisticated software solutions that consolidate all facets of operations, from marketing and leasing to property maintenance. Some property management systems are even integrated with advertising capabilities to promote apartment listings effectively.

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