Rumble vs YouTube: A Detailed Comparison of Creator’s Pay

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In the ever-evolving digital landscape, the choice between Rumble and YouTube for video creators is significant. Launched in 2013, Rumble has made a name for itself by offering a platform that contrasts with YouTube’s well-established presence since 2005. Highlighting a commitment to free speech and less competition, Rumble appeals to content creators looking for alternative platforms with different monetization options and a wider audience reach. On the other hand, YouTube, as the go-to platform for video-sharing with its vast user base and established advertising revenue streams, continues to be a dominant force in the online video industry. This is Rumble vs YouTube: A Detailed Comparison of Creator’s Pay.

This comparison aims to delve into key factors such as ad revenue, ease of monetization for new creators, potential earnings, and the impact of content policies on monetization opportunities on both platforms. By exploring the monetization models of Rumble and YouTube, content creators can make an informed decision based on their needs for audience reach, content freedom, and revenue potential. With both platforms offering unique advantages and challenges, understanding the main differences in monetization requirements and opportunities is crucial for creators aiming to optimize their digital presence and earnings.

Rumble’s Monetization Model

Rumble’s approach to monetization significantly benefits content creators, particularly those at a smaller scale, by offering a variety of revenue streams and less stringent eligibility requirements compared to YouTube. Here’s a closer look at how Rumble supports its creators financially:

  • Monetization Opportunities:
    • Instant monetization without the need for a minimum number of subscribers or watch hours.
    • A higher percentage of ad revenue shared with creators, with Rumble taking a smaller cut (60% to the creator, 40% to Rumble) compared to YouTube’s 45% for itself.
    • Multiple income streams exist through Rumble Rants (tips during live streams), RumbleTalk’s PayWall Feature, and Rumble Licensing.
    • Rumble offers 100% of the revenue from Rumble Licensing to creators, with options tailored to meet different needs.
  • Algorithm and Audience Engagement:
    • Rumble’s algorithm promotes content to a wider audience, making it easier for users to discover your videos.
    • Revenue sharing is based on engagement (comments, likes, shares, and views) and video licensing deals.
    • A more loyal and engaged user base, resulting in higher return views and potentially higher earnings.
  • Unique Monetization Features:
    • Rumble operates on a licensing model, selling videos to media outlets and publishers worldwide and offering creators a percentage of the revenue earned from the sale.
    • The platform has partnerships and licensing agreements with various media agencies, allowing for additional revenue through external licensing.
    • Rumble’s RUM tokens provide an innovative revenue stream, tradable on cryptocurrency exchanges, with a partnership announced for payment in Bitcoin to offer more flexibility in earnings.

YouTube’s Monetization Model

YouTube’s Monetization Model offers a diverse array of options for creators to earn revenue, leveraging its vast platform and user base. Here’s a breakdown of how YouTube supports its creators financially:

  • Monetization Options:
    • Ad Revenue: Through the YouTube Partner Program (YPP), creators get a 55% share of ad revenue. Eligibility requires 1,000 subscribers and 4,000 public watch hours over the last 12 months.
    • Sponsorships & Merchandise Sales: Creators can engage in brand sponsorships and sell merchandise directly through their channels.
    • Fan Funding: Options like Super Chat and Channel Memberships allow creators to earn from viewer donations and subscriptions, with YouTube taking a 30% cut.
    • YouTube Shorts Monetization: Offers a share from a creator fund, albeit with a complex calculation that accounts for music usage.
  • Engagement & Audience Reach:
    • YouTube’s algorithm prioritizes watch time, engagement, and user history, aiming to maximize audience reach. However, this can make discoverability challenging for new creators amid the platform’s 2 billion active users.
  • Content Policies & Revenue Impact:
    • Strict content policies can lead to demonetization or video removal, impacting potential earnings. Creators must navigate these guidelines carefully to maintain monetization status.

YouTube provides a comprehensive ecosystem for creators to monetize their content, but it requires navigating a competitive landscape and adhering to stringent content policies.

Ease of Monetization for New Creators

For new creators venturing into the world of video-sharing platforms, the ease of monetization is a critical factor in choosing where to share their content. Rumble and YouTube, while both offering unique opportunities, present different challenges and benefits for those just starting out.

  • Minimum Payout Threshold:
    • Rumble: Offers a more accessible entry point for new creators with a minimum payout threshold of $50. This lower threshold means creators can start earning sooner, making it an attractive option for those looking to monetize their content quickly.
    • YouTube: Sets a higher bar with a $100 minimum payout threshold. This could potentially delay the gratification of earning from one’s content, especially for creators who are still growing their audience.
  • Market Competition:
    • Rumble: With its niche nature, Rumble has less competition, increasing the visibility of new creators’ content. This environment not only aids in quicker discovery but also enhances the chances of monetization early on.
    • YouTube: As a platform with a vast user base, YouTube presents a more competitive landscape. New creators may find it challenging to stand out and may require more time and effort to reach the monetization threshold.

These key points illustrate the contrasting landscapes of Rumble and YouTube, especially for new video content creators. Rumble’s lower payout threshold and less competitive environment offer a potentially quicker path to earning, while YouTube’s vast audience could mean greater long-term potential but with a steeper initial climb.

Potential Earnings and Growth Opportunities

When comparing potential earnings and growth opportunities between Rumble and YouTube, several key factors emerge:

  • Audience Size & Growth:
    • Rumble boasts a rapidly growing audience, with monthly active users increasing by 142% YoY, reaching around 80 million in Q4 of 2022. This surge indicates a growing platform that offers visibility to new creators.
    • YouTube: With over 2.7 billion monthly active users, YouTube’s vast global audience presents a larger but more competitive field for creators. The sheer volume of users suggests a higher potential reach but also necessitates standout content to capture attention.
  • Revenue & Monetization:
    • Rumble offers a unique advantage with its licensing model and multiple revenue streams, including ad revenue, Rumble Rants, and Rumble licensing. The platform’s Q4 revenue in 2022 was $19.9 million, a 686.2% increase over the previous year, highlighting significant growth and earning potential.
    • YouTube: Creators benefit from a variety of monetization options, such as ad revenue, sponsorships, merchandise sales, and fan funding. However, YouTube’s ad revenue share is less generous than Rumble’s, and the platform’s stringent monetization requirements can impact earnings.
  • Competition & Engagement:
    • Rumble: Its niche nature and smaller user base mean less competition, potentially allowing for higher engagement rates and easier monetization for creators.
    • YouTube: Offers more competition due to its larger user base but also provides extensive engagement features. Creators must navigate a more crowded space but have access to a broader audience and more diverse monetization methods.

These factors illustrate the contrasting landscapes of Rumble vs YouTube in terms of potential earnings and growth opportunities, highlighting the importance of considering audience size, revenue models, and competitive environment when choosing a platform.

Content Policies and Impact on Monetization

Rumble and YouTube’s contrasting content policies significantly impact monetization for video creators. Here’s a closer look at how these policies affect creators’ ability to earn revenue and maintain a presence on each platform:

  • Content Monetization Policies:
    • Rumble:
      • Emphasizes quality content and viewer interaction for video ranking.
      • Offers an unguided search feature, leveling the playing field between small and large creators.
      • Implements more lenient content policies, allowing a broader range of videos to be monetized.
    • YouTube:
      • Utilizes a complex set of criteria for video ranking, prioritizing watch time, engagement, and user history.
      • The strict content policy can lead to the demonetization or removal of videos, affecting potential earnings.
  • Impact on Creators:
    • Rumble:
      • Provides a fair chance for all creators to monetize their content, regardless of its size or the controversial nature of their content.
    • YouTube:
      • It requires creators to carefully navigate content guidelines to avoid demonetization, potentially limiting the range of content that can be monetarily successful.

This comparison highlights the importance of understanding each platform’s content policies and their direct impact on monetization opportunities for video creators.


Throughout our exploration of Rumble and YouTube as video-sharing platforms, we’ve traversed various terrains, from ad revenue models to content policies, each with its own unique impact on video creators. It’s evident that both platforms offer distinct advantages and challenges, from Rumble’s appeal to those seeking less competition and a more straightforward path to monetization to YouTube’s vast audience reach and robust monetization opportunities through its Partner Program. This comparison not only sheds light on the digital landscape’s complexities for content creators but also emphasizes the importance of making an informed decision based on one’s ambitions, content style, and audience engagement preferences.

The discussion on potential earnings, audience size, and content management underscores a significant consideration for creators at any stage of their journey: the evolving nature of the online video industry and the critical role of platforms in shaping the future of content creation. Whether opting for Rumble’s unique advantages in licensing and less stringent monetization policies or leveraging YouTube’s global reach and established revenue streams, the choice hinges on aligning platform capabilities with personal goals and content strategies. As the digital landscape continues to shift, video content creators are encouraged to stay adaptable, weigh their options carefully, and embrace the platforms that best suit their creative endeavors and growth aspirations.

NYT Connections Hints and Answers for April 10, 2024


Which platform is more lucrative for content creators, Rumble or YouTube?

Monetization on Rumble typically presents greater opportunities than YouTube, particularly benefiting creators with a smaller audience. The platform’s algorithm is designed to enhance content visibility across a broader user base, which can be a significant advantage over YouTube’s competitive landscape.

What is the earning potential for 1,000 views on Rumble?

Creators on Rumble can anticipate earning between $2 and $10 for every set of 1,000 views their videos receive. This range highlights the platform’s potential for monetization per view.

What makes Rumble a preferable choice over YouTube for content creators?

Rumble is renowned for its creator-centric approach to revenue sharing, offering more accessible monetization opportunities than YouTube, which has more stringent criteria. Additionally, due to a less saturated creator environment, content on Rumble is more likely to stand out, potentially attracting a loyal viewership.

How much can creators earn from YouTube for 1,000 video views?

YouTube’s payment structure estimates earnings between $10 and $30 for every 1,000 views. However, this amount can vary, and it’s important to note that YouTube retains a 45% share of the ad revenue generated, leaving 55% for the creators. Creators have full control on the amount of money they can make using rumble partners. Using partner sites is a great option. The Rumble platform has a user-friendly interface that is great for any type of content.

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